Team Biographies


Damon Bowers


Damon was born in Hollywood, CA but was raised in Alamo. He graduated from Monte Vista High School in Danville in 1993 and University of the Pacific with a B.A. in English in 1997. Damon enjoyed a 6-year career beginning in 1998 in the A.F.L. beginning with the New York Cityhawks, owned and operated by Madison Square Garden which is where they played their home games. From there Damon played for the New England Seawolves in Hartford, Connecticut, the Houston Thunderbears, the Orlando Predators, and his final season was the with the Colorado Crush, owned by John Elway.


​While residing in Huntington Beach and still playing football in 2001, Damon obtained his Real Estate Salesperson license. During his off season, he began working as a broker’s assistant at Marcus & Millichap in Ontario, CA. Here Damon was groomed and tutored in the then booming commercial real estate market of the Inland Empire, northwest of Los Angeles. Damon was tasked with inventory analysis, Rent Roll verifications, investor pro-formas, and market research reports.

Upon retiring from football in 2003, Damon moved back to his hometown of Alamo and partnered with his Father. Damon’s immediate contribution to the company was to develop a private investor network to act as loan beneficiaries.  Damon is very familiar with the Bay Area culture and understands the real estate and capital market trends. Damon is uniquely qualified to intermediate transactions of all sizes and complexities between the borrower and beneficiary, providing equality of service and accountability while representing both parties.


Damon is very happily married to Lisa and is blessed with 3 beautiful children, Grace, Sam, and Colton. Damon relishes time with his family and enjoys coaching youth sports and traveling with his family. He loves golf and is a work in progress!


Michelle Pedrotti

VP Operations

Michelle serves an integral role as the VP of Persevere Lending managing all aspects of the company's operations.


Leila Neri

Sr. Loan Processor

Leila Neri is a Queens New York Native with living most of her adult life in the Bay Area. Leila joined Persevere Lending team in 2016. In her role as a loan processor, Leila ensures our borrowers as well as lenders receive the customer service and prompt attention Persevere Lending is known for providing.  Leila Is also a Notary Public and a Certified Signing Agent.


Maddie Crenshaw

Loan Processor

Maddie Crenshaw joined our team in 2016.  Maddie is one of our loan processors and works closely with Leila Neri to assure you get the most prompt attention in order to close your loan in a timely manner.


Joe McDonald

Business Development

Joe McDonald is a marketing professional with over 8 years of experience in the area of financial services. Mr. McDonald mainly works in the area of business development and strategic planning for the company, working to channel the company values and service offers to key client audiences. 


Ronnie Smith

Office Administration

Ronnie serves as the lead administrative professional in the office. 

Our Company Background

Persevere Lending was founded with unwavering ethics and integrity. It is our mission to represent all of our clients with the utmost respect and accountability.


We understand the challenges and stress that borrowers endure throughout their real estate financing process.


With over 50 years of combined experience, the principals of Persevere Lending can help to mitigate the stress for our clients by navigating them through the loan process in a concise, professional and transparent manner.

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